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When buying groceries, we are usually interested in their production date or at least their expiration date. When buying coffee, however, very few people pay attention to the roasting date (which can be considered the "production date"). In the following lines, we will explain why it is important to pay attention to this parameter. But let us share one small detail right at the beginning – it is not just because of the wonderful aroma of freshly roasted coffee. :-) Coffee is a food product, and with food, freshness matters Well, yes, looking at roasted beans, we sometimes forget this, but the fact is that coffee is a food product. And not just any food product. Every bag you open at home is the result of a long processing journey (which we will talk more about another time), with the penultimate step (before grinding) being the roasting of green beans. Green coffee can be stored (relatively) long without affecting its quality. However, as soon as it is roasted, the "race against time" begins. Too fresh, too old? Both are possible! When checking the roast date, it is important to remember that coffee can also be too fresh. The general rule of thumb is that freshly roasted coffee needs at least seven days to complete the degassing process, during which carbon dioxide is released from the beans. While harmless to your health, this gas can negatively affect extraction and therefore the taste of the coffee. It is nothing terrible, but if you want to enjoy coffee at its full potential, it is advisable to wait a few days. Of course, life is not simple and coffee is a food product (remember?), so there is also the possibility that the coffee was roasted too long ago and is past its prime. This does not necessarily mean you have to throw it away, but keep in mind that the distinct flavor nuances may have faded, while less desirable tastes (such as bitterness) might have come forward. It is entirely up to you whether you decide such coffee belongs only in the compost, or accept that not every cup needs to be perfect. When is coffee too old, and what can you do about it? A seemingly simple question does not have a straightforward answer. Many factors come into play, ranging from the coffee variety and roasting method to storage conditions. Generally speaking, most coffees are at their best between the 7th and 21st day after the roast date. After that, the flavor profile gradually begins to change and degrade. However, it is important to note that this certainly does not apply to all coffees, and there are many instances where coffee tastes wonderful even later. But as a golden rule, with coffee older than 30 days from the roast date, you should expect that it is likely past its peak. And you should definitely consume it within six months of roasting at the latest. And what can you do about it? It is simple! Do not order too much coffee at once. It is much better to place regular orders roughly once a month based on your consumption. Alternatively, take advantage of our coffee subscription, which relieves you of the hassle of constantly reordering and ensures you will always have fresh coffee that tastes fantastic.